Gen Z don’t like Spotify.

So we lured them back with a full-on ballad across social. Content series, creator-led ‘challenges’ and some weirddd podcast films.

And it worked!

Find Your Feels - gen z icons exploring the music that helped them find their voice.

me rn (Me Right Now) - over 50 creators, over every social platform, for two weeks made us content about how music makes them feel.

+86% OF UK'S GEN-Z POPULATION REACHED

+91K MONTHLY ACTIVE USERS