To celebrate 420, VICELAND programmed a week's worth of weed-related content. Which needed promoting in a compliance-friendly way. 

We rolled up with giant spliffs on billboards in Central London, created pre-watershed promos using audio description, and even baked up brownie mix mailers in  a campaign that was both unique and legal.  

Oh yeah, and we sent a joint into space.

Creatives: Lydia Raghavan, Chris Verdicchio, Chelsea White